Affiliation & Approval Lucknow University, Lucknow

Year of Establishment – 2012

Course Details –
This is a Four year full time degree program. Earlier it was a three year full time degree program but L.U has become the first university to adopt the NEP (New Education Policy -2020), so it has increased 1 year in this degree program for research and specialization for the better professionalism and opportunities for students.
 BBA program is so designed as to make thorough professionals of all the students. The major areas of business administration are covered. The program will provide systematic understanding of management related problems and conceptual tools for analyzing and evaluating management issues. It also provides a sound knowledge and understanding of the discipline of management with an emphasis on the historical, political, cultural and institutional forces shaping modern business and endows with the skill and competencies necessary for the development of creative and decision-making capabilities.
Eligibility Criteria – Minimum 50% or equivalent in 10+2 (Gen/OBC/ Min). Relaxation of 5% for SC/ST candidates
Merits – 1. Suitability for all sectors.
                2. Case Studies at all technical & managerial level from top industry executives
                3.Frequent interaction with industry & research team
                4.Well educated and experienced faculty.
                5. Opportunity to develop in corporate environment.
Duration – 4 year (3 year – Academics & 1 year for research and specialization)
Intake –  120 seats
Attendance – A student must put in 75% of the total attendance for each subject in the absence of which he will not be eligible to write the exams for the subject.
Evaluation criteria –There are three sessional exams conducted every semester to test both the theoretical and practical knowledge of student in the respective subject along with the Semester end examination.
Career –
1. Sales executive
A sales executive helps in advancing a business by boosting its sales. They research and analyse ways to improve overall revenues. They are often responsible for building and maintaining a client base, demonstrating products to customers, resolve customer queries and help customers make informed purchase decisions. They are usually a key point of contact for customers and often act as a bridge between the company and the customers.

2. Digital marketer

With the growth of e-Commerce, digital marketers have become an indispensable part of marketing operations. Their expertise can help grow a business through digital mediums and platforms. They help their clients create an engaging online presence that attracts customers and builds brand awareness. Digital marketers may be responsible for managing channels like social media, websites, email groups, blogs and digital advertisements.
They utilise SEO (search engine optimisation), SEM (search engine marketing), content marketing and advanced analytics techniques to expand the visibility of their clients’ products or services.

3. Business administrator
A business administrator is responsible for overseeing the daily operations of an organisation. They handle a range of duties like hiring staff, maintaining communication with management, heading department meetings, implementing policies and ensuring that they are followed in the workplace.
A business administrator can also be in charge of improving the efficiency of business operations. They collaborate with the human resource team to identify and hire the right people for specific roles. They can also supervise finances in collaboration with accountants or a finance team. Their duties and responsibilities can vary according to the size of the organization and the scale of their operations.

4. Process analyst
Process analysts are specialists in analyzing processes to determine their efficacy. Their main responsibilities include identifying areas for businesses to improve upon and assessing the performance of business processes. They often collaborate with company managers and stakeholders and develop strategies for improving the business. They also identify critical areas where these strategies can be deployed. They may conduct site visits and interview staff and management to gather data for generating the required insights.

5. Business consultant
Business consultants provide an array of services to companies that require professional help in tackling business problems. They may help companies overcome different challenges, identify problems, improve revenue or help them expand. Business consultants can provide their professional advice in a range of domains like law, accounting, finance, security, marketing and digital transformation. They are generally experts in a specific domain and aim to save their clients’ time, money and resources. They may work either as part of an organization or as an external advisor who provides support for a particular project.

6. Marketing manager

Marketing managers are a crucial element of most business organizations. They are responsible for advertising and promoting a brand, product or service that the company sells. They are employed to increase the sales and visibility of the products or services of a companyThe responsibilities of a marketing manager may vary depending on the size of the company. They may carry out a range of duties including website management, data analytics, public relations management and communications. The role of a marketing manager can be essential to the growth of an organization. They aim to optimize marketing strategies to maximize a brand’s presence and profits.

7. Human resource manager
A human resource manager is responsible for handling routine tasks of a human resource department like hiring staff, conducting interviews, administering pay and benefits to employees and ensuring that company policies are followed. They are mostly responsible for the recruitment, onboarding and training process of employees.

8. Senior finance executive
The role of a finance officer involves giving administrative and financial support to members of a business. They may assist in preparing budgets and recording and maintaining important financial documents and records. They may also be in charge of preparing balance sheets, processing invoices and resolving external and internal financial dilemmas. In addition to this, they liaise with other department heads and staff regarding financial matters. They provide guidance to other teams and departments in the domain of finance.
9. Business analyst
Business analysts are professionals who conduct research and analyze data to improve the efficiency of an organization. They usually work in collaboration with IT professionals and may have some advanced technical skills.
They aim to identify solutions for existing business problems, thereby helping organizations achieve their business goals. This typically includes the incorporation of new technology and infrastructure and briefing different executive teams about implementation and functioning.
Business analysts employ data analytics practices to gather knowledge about processes, determine business requirements and suggest solutions. They may work in-house for a company or as a consultant for specific projects. They may work on short or long-term projects according to the requirements of an organization.

10. Product manager
Product managers work with other teams in an organization to ensure the smooth development and consequent success of a product. They may perform market research to understand the feasibility of a product and plan product development activities accordingly.

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